Learn Google Adwords From an Ex-Google Expert | Practical & Result-Driven | Hands-On Training by an Industry Expert

Find out more about Nissha

• Tell us more about your subject. How did you develop an interest in this field?

  I teach Google Ads and Facebook Ads — the platforms that power most of the digital advertising you see online every day. My interest started when I joined the Google Operations Center, where I worked directly on Campaign Manager 360 and Display & Video 360. Being inside Google's own ecosystem, troubleshooting campaigns and helping advertisers solve real problems, gave me a deep understanding of how these platforms actually work under the hood — not just the theory, but the mechanics. From there, I moved into campaign management for one of the world's largest advertisers, which cemented my love for the craft. I realized that what makes someone effective at digital advertising isn't just knowing which buttons to click — it's understanding why the platforms are designed the way they are, and how to think strategically about every rupee or dollar you spend.

• What or who is the motivation behind you choosing to teach & why?

  I kept meeting people — colleagues, friends, career-switchers — who were intimidated by platforms like Google Ads because they seemed complex and constantly changing. But I knew from experience that once someone understands the core logic, everything else clicks into place. I wanted to be the person who makes that "click" happen. Teaching lets me take nearly six years of hands-on platform experience and turn it into shortcuts for someone else. Instead of spending months figuring out what a Quality Score really means or why their campaign is overspending, my students get clarity in a single session. That feeling of watching someone go from confused to confident is genuinely what drives me.

• How does your work help society?

  Digital advertising skills are a real equalizer. A small business owner in any city can now compete for the same customers as a large corporation — if they know how to run their ads well. When I teach someone to set up a properly structured Google Ads campaign with the right keywords, bidding strategy, and tracking, I'm essentially handing them the ability to grow their business or career independently. I've helped a student running a translation services business restructure their entire Google Ads account to stop wasting budget and start reaching the right audience. That kind of practical impact — helping real businesses find real customers — is how this work contributes beyond the classroom.

• If you had to think of a role model for your work, who do you think of & why?

  I'd say the digital marketing professionals who share knowledge openly and generously — people who break down complex platform updates into plain language so that practitioners at every level can keep up. If I had to name one, it would be Avinash Kaushik, who spent years at Google and built a reputation for making analytics and digital marketing strategy accessible and even enjoyable. His philosophy that data should drive decisions, not just decorate dashboards, deeply resonates with how I approach teaching ads — always tying platform features back to business outcomes.

• Tell us about your hobbies outside teaching.

  I'm a bit of a builder at heart. Outside of teaching and my advertising work, I've been learning to create automation tools using no-code and low-code platforms — essentially building small software products to solve real problems without needing to be a traditional developer. I find it creatively satisfying in the same way that optimizing a campaign is: you're working within constraints, testing ideas, and iterating until something works. Beyond that, I enjoy exploring how technology intersects with everyday life — whether that's reading about new AI tools or just figuring out a smarter way to organize my own workflow.

• Do you have an anecdote to tell us about your student or professional life?

  One of my favourite teaching moments was with a student who runs a translation services business. When we first looked at their Google Ads account together, they were bidding on broad, expensive keywords and had no proper conversion tracking — essentially spending money with no way to know what was working. We did a full audit: restructured campaigns, identified competitor keywords they were missing, fixed their conversion setup, and added proper tracking parameters. Within that one mentoring engagement, they went from feeling like Google Ads was a money pit to actually understanding their cost per lead. The moment they said "I finally get why this works" was more rewarding than any campaign metric I've ever hit professionally.